A new commercial from American Red Cross to drive blood donations takes aim at horror movie clichés and includes an appearance by Scream star Neve Campbell.

Campbell – who played much loved heroine Sidney Prescott in all five films in the hit horror franchise – won’t be returning for the forthcoming Scream 6, but she does pop up to parody the character in this American Red Cross ad campaign titled ‘A Bloody Nightmare’, which reminds people that blood isn’t just for horror movies, it saves lives.

Scream at JB Hi-Fi