According to Amy Schumer in her new comedy I Feel Pretty, confidence is the new pink.

Renee (Amy Schumer) works on the website for Lily LeClaire – a prestigious cosmetics label run by Avery LeClaire (Michelle Williams). However, she feels as though she doesn’t belong within this fashion hierarchy. The company’s IT department works out of a basement, and Renee barely ever goes into HQ. She’s unhappy with the way she looks, and wonders what it must be like to be effortlessly pretty like some girls are fortunate enough to be.

One day at a spin cycle class, Renee hits her head and wakes up feeling like a completely different person. She’s totally in love with the body and the face she has, and has a whole newfound confidence. At the bar, she’s surprised that her friends (Busy Phillips and Aidy Bryant) even recognise her with her fresh look.

Renee now has the confidence to talk to men, and even applies for the front of house job at Lily LeClaire (which she once thought she was barely pretty enough for), striking up an intriguing relationship with Avery. With her new attitude and outlook on life, there’s almost nothing Renee can’t achieve.

At more than one point during I Feel Pretty, you could be feeling confused about what kind of message the movie is trying to send.

Sure, Schumer’s self-confidence wins her the day, but it’s not her belief in her charming personality that gets her over the line, it’s her self-assurance that she’s now gorgeous beyond belief. It’s a nice sentiment, if slightly perplexing.

Fortunately the second half of the film is much clearer (and considerably funnier) than the first, and Schumer’s new companion Ethan (Rory Scovel) makes for a nice male presence in a largely female cast. It’s also adorable watching the relationship between fashion heavyweight Avery and relative newbie Renee unfold, and the new perspective she is able to bring to the company.

I Feel Pretty is a fitfully funny comedy that arguably misses more than it hits, but will still leave you feeling a bit better about your self esteem by the end. However, if you’ve seen the trailers, you’ve pretty much seen the film.

In cinemas: April 19, 2018
Starring: Amy Schumer, Rory Scovel, Michelle Williams
Directed by: Abby Kohn, Marc Silverstein