Glenn Robbins would be chuffed to know that the population of Townsville are devoted followers of Russell Coight’s All Aussie Adventures.

“The new season has been a godsend,” says Mitchell Garklavs, JB Townsville’s Movies and Music Coordinator. “People have been buying the first two for ages. The locals think it’s the funniest thing in the world.”

Folk in the unofficial capital of North Queensland also love their wrestling DVDs, as well as anything with action, bad guys and Dwayne Johnson. Although they’re also partial to a classy period drama series like The Crown or Call the Midwife.

“They also love the cheap movies – everything on the $6.98 table gets eaten up,” says Mitchell. “They tend to shop the range and browse the library, too.”

So what does Mitchell anticipate will be high on customers’ shopping lists this Christmas?

“The quintessential Christmas classics always move really well, especially ElfElf is just like Michael Buble – everyone seems to buy it again every year because they’ve lost last year’s copy.

“Also Ant-Man and the Wasp– I’ve been asked about that constantly for the last few months.”

As for his personal taste in films, Mitchell counts Studio Ghibli’s Laputa: Castle in the Sky as his all-time favourite.

“That’s number one, and a close second would be Watchmen– it’s such a good anti-superhero film.”

In the competitive arena of JB in-store signage, Mitchell’s secret weapon is his full-timer, Brian, who can pull off amazing things with a piece of chalk and a blackboard.

“We have a chalkboard display at the counter and Brian is fantastic at drawing with chalk – he’s done some fantastic pre-order signage for things like Game of Thrones and Fallout…”