British treasure Alan Partridge – who bears an uncanny resemblance to Steve Coogan – is set to return to TV screens soon in This Time with Alan Partridge.

The king of cringe comedy, who was co-created by Coogan and Armando Iannucci (The Thick of It), the self-loving radio and television presenter now has a live morning TV gig. What could possibly go wrong?

Here’s that tease:

It’s related by name only, but hey, why not grab the fab Partridge Family from JB Hi-Fi?