Ah, Super Bowl time. Sure there’s all that American football stuff, but our favourite part is all the big-budget ads that drop.

Like the one below, for a diet – sorry, “zero sugar” – soft drink. It stars Bryan Cranston in the role made famous by Jack Nicholson in The Shining, alongside Tracee Ellis Ross.

Stephen King purists may wish to look away…

This is just the tip of the advertising iceberg, so stay tuned for more once the big game actually goes to air at the weekend.

Grab The Shining at JB Hi-Fi.