It had been rumoured, then it went cold, then it got hot again last week. Now it’s a done deal. Disney has bought out the key entertainment assets of Fox.

That’s a cool US $52.4 billion that they’ve dropped for the movie and TV stuff with some sport and bits and pieces – not “news” – and we’re talking an incredible body of work. From Alien to The X-Files, Die Hard to The Simpsons and way beyond, the biggest fear of many is the ‘Disneyfication’ of some edgier franchises, such as Deadpool.

Disney CEO Bob Iger was quick to dispel this fear, claiming “It clearly has been and will be Marvel branded. But we think there might be an opportunity for a Marvel-R brand for something like Deadpool. As long as we let the audiences know what’s coming, we think we can manage that fine.”

Here’s hoping. Ryan Reynolds is already testing the patience of his new overlords…

 

Of course this deal also means that Fox’s Marvel properties – Deadpool, X-Men and Fantastic Four – could be brought together with the rest of the Marvel Cinematic Universe, the propect of which has fans excited. This was a source of positive spin from Disney upon their announcement of the deal, which “provides Disney with the opportunity to reunite the X-Men, Fantastic Four, and Deadpool with the Marvel family under one roof and create richer, more complex worlds of inter-related characters and stories that audiences have shown they love.”

Then there’s something that many are having fun with – the prospect of new Disney princesses. As ace as it would be, we don’t think we’ll be seeing an Alien xenomorph belting out a tune with Ariel and her posse any time soon. Well, not officially at least.

Beyond the monopolistic nature of this deal – Disney will now control more than a third of the entertainment industry – concerns are of job losses. Oh, and what will happen to the classic Fox lot in Hollywood? The latter will apparently be leased for a further seven years, but after that, who knows?

This buy-out is a massive event that will have ramifications that haven’t even been thought about yet. There will be good and there will be bad. It will make for interesting times in the entertainment industry.