Jeff Bridges has been getting a lot of well-deserved love lately, and some of that is due to his being cult hero The Dude. Now he’s teased the return of his character from The Big Lebowski.

While we’d like to get excited about there being another flick in the works featuring the super laid-back cat, the date in the short video below that Bridges has posted to Twitter hints at something else.

That date? “2.3.19”. While we’d take it as March 2, it’s one of those American arse-about dates, meaning February 3. This just happens to be the day of Superbowl LIII, which will see the LA Rams take on the New England Patriots.

So, with the big game’s penchant for dropping big ads, the guess is that The Dude just may be tying together an advertising campaign for something or someone… Watch this space.

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