All sorts of toys and games have headed to the movies, sometimes super-successfully like The LEGO Movie and sometimes not-so much, like, erm, lots. Now it’s Play-Doh’s turn.

Yes, the smelly, coloured clay that we all played with either as kids or with our kids is set to hit the big screen in animated form, via a script from Emily V. Gordon (The Big Sick) and with Jon M. Chu (Crazy Rich Asians) producing and possibly directing. Well, according to Deadline.

Said Chu and Gordon, apparently: “The team looks forward to bringing the audience a moldable, pliable, iconically scented story about the importance of imagination,”

Play-Doh comes from toy company Hasbro, whose products such as Transformers, Mighty Morphin Power Rangers, Battleship, My Little Pony and G.I. Joe have previously headed screenwards, with a new Dungeons and Dragons movie – starring Chris Pine, Hugh Grant and Michelle Rodriguez – on its way, along with further films based on everything from Monopoly to Beyblades, and Clue to Furby.

The Simpsons at JB Hi-Fi.