The latest classic toy to be slated for the movie treatment has been an Aussie kids favourite since the 1960s, Matchbox cars.

Invented in Britain by a bloke whose daughter needed a toy small enough to fit in a matchbox to take to school – yep, they weren’t just for boys – the line of everything from normal cars to wild cars (like the ace Piston Popper pictured above) to planes, trains and trucks was always much more of a big deal here than their competitor, Hot Wheels. Well, until Hot Wheels overlords Mattel bought Matchbox out in 1997, and proceeded to make the two brands fairly interchangeable.

Anyway, brief history lesson aside, yes, there’s a live action movie version in the works, with Skydance Media (you know, everything from Mission: Impossible and Star Trek movies to Top Gun: Maverick and the next Transformers flick, Rise of the Beasts) and Mattel at the helm.

Deadline report that this will be the 15th feature production that Mattel has on the boil, with others being American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, Wishbone, the Christmas Balloon and, of course, Barbie.

That certainly is a lot of toy stories.

Mattel FIlms’ executive producer Robbie Brenner had this to say of the undated project, “For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be. We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”