We know that Hugh Jackman has a pretty good sense of humour, and it’s on display in this spot for his Laughing Man Coffee project.

Complete with voiceover from his partner in social media feuding, Ryan Reynolds, we see grumpy morning Hugh – until he has his coffee and we get the Hugh we all know and love.

The story of his coffee company is an interesting one, and we’ll let them tell it: “In 2009, Hugh traveled to Ethiopia to visit a community development project and met a young coffee farmer named Dukale, working to lift his family out of poverty. Inspired by Dukale’s story, Jackman launched Laughing Man Coffee in 2011 to provide a marketplace for farmers in developing countries to sell their goods to consumers in the US. As part of his ongoing commitment, Hugh contributes 100 per cent of his profits to the Laughing Man Foundation, which he created to support educational programs, community development and social entrepreneurs around the world.”

Yep, genuine nice guy.

Meanwhile, if you’re after your coffee fix, check out our latest articles on coffee and coffee machines, here, here and here.

Coffee at JB Hi-Fi.