We see so many trailers, so to have one with just a slightly off-kilter spin is always a welcome thing. Say hello to The Hunt.

Coming up from the Blumhouse horror people, this one is set to insert action and thrills into the scary genre, as 12 strangers wake up in a clearing.

Thankfully more is set to happen than that, for these people don’t know where they are, how they got there or why they they’ve been chosen to be hunted…

Instead of your usual heart-pounding, panic-ridden trailer, likely accompanied by a lifeless acoustic cover of what was once a glorious pop song, this one takes the angle of an ad for the (hopefully) fictional in-movie experience.

The cast includes Hilary Swank, Emma Roberts and Betty Gilpin, and the screenplay was penned by Damon Lindeloff and The Leftovers writer Nick Cuse.

The Hunt is set to commence in Australian cinemas from October 17.