From Star Wars to Knives Out to… a Pokémon ad! That’s the current career trajectory of director Rian Johnson.
Apparently he’s a huge fan of the creature-filled franchise, and was happy to come up with the 30 second commercial for the upcoming Pokémon Go Fest, a massive fourth anniversary celebration of the augmented reality mobile game.
Johnson directed the ad, which was filmed in New Zealand, remotely from Los Angeles.
“Pokémon Go has kept me engaged with my friends remotely as I’ve been practicing physical distancing these past few months,” said Johnson in a statement via the Pokémon Go people. “As a longtime Pokémon trainer, it was a real pleasure working with Niantic on this spot. It was a new experience for me to direct a production remotely, and I enjoyed the highly collaborative process and think we put together a fun and upbeat commercial that fans will enjoy.”
Pokémon Go Fest takes place on July 25-26. Get more details here.