That tease of Jeff Bridges returning as The Dude that we saw last week has come through – for a Superbowl beer ad.

It also heralds a crossover of sorts with Sex and the City, as the very same ad features Sarah Jessica Parker reliving her role as Carrie Bradshaw.

To be honest, we think it’s a bit more Dud than Dude, but anyway, here it is:

See The Dude in his The Big Lebowski heyday at JB Hi-Fi.