We finally get to have a peek at the upcoming animated take on Dr Seuss’ The Grinch from Minions people Illumination – and all thanks to the Pyeongchang Winter Olympics.

Hey, sport has its uses!

Rather than being anything remotely resembling an actual trailer, this TV spot riffs on the event, with the mean one himself drifting off into a dreamy, icy, Christina Aguilera-soundtracked fugue.

It does at least give us a taste of what The Grinch will look like when it releases just in time for Christmas this year. We love Illumination’s stuff, and they did great with Seuss’ The Lorax, so we can’t wait to see this one.

Need more Seuss-tenance? Grab The Lorax at JB Hi-Fi.