Like pretty much everything in this world, there’s a whole lot of marketing muscle flexing away in every movie trailer that we see. Here’s a look behind the scenes at the making of ads for films, rather than the on-set trucks…

From the fine people at Vanity Fair, this piece introduces us to an ad agency creative director named Jessica Fox, who guides us through several of the tropes used in trailers in order to get the viewer connected. This includes the recent scourge of “bumpers”. We prefer our bumpers in pinball machines.

While the use of certain sounds is discussed, curiously the now ever-present “BOOJ” doesn’t rate a mention…