But we’re not talking movies here. Amidst all the revolutionary new developments in sound and screen, STACK checked out the latest gimmicks on the convention floor at CinemaCon 2018. Here are five innovations set to enhance the moviegoing experience…
EVERYONE’S A WINNER CLAW MACHINES
“The claw” is alive and well, albeit unrelated to the beloved alien version featured in Toy Story’s Pizza Planet. Marketed under the names of Prize Cube or Sweet Stuff, these claw machines guarantee a winner every single time – essential for peaceful family time.
FROZEN DESSERT VENDING MACHINES
Frozen on the Go delivers soft serve frozen desserts in a self-serve vending machine accepting cash, credit and even crypto currency. While mum and dad buy the tickets, junior can pick from frozen yoghurt flavours like white vanilla, dutch chocolate, cake batter, cookies n’cream, classic chocolate, peanut butter or cotton candy with a variety of toppings.
Utilizing an increasing awareness of health, Barleans are cornering the global healthy cinema snacks market with their “Butter flavoured Organic Coconut Oil” popcorn. GMO-free, vegan, non-diary and non-gluten, what’s not to like in every bite? There is also customised popcorn flavours from the global leader in sauce creation, Kagome. Who knew you were missing Worcestershire sauce, beer n’ cheese, sriracha mayonnaise, caramel apple flavoured popcorn? Indeed.
CUSTOMISED 3D GLASSES
Chinese 3D glasses manufacturers Hony continue to dominate the market with more than 50 customised frames, all delivered via a neat vending machine. Offering cute colours and kid-size versions that fold into neat little bug shapes, or clip-ons for spectacle wearers, there’s something for every 3D fan (but perhaps not the Dame Edna variety).
EVEN MORE LUXURIOUS SEATING
The market in high-end luxury seating continues to grow, offering grouped clusters of seating with privacy pods for a two-seater “love couches” or for parties of up to 8 wishing to enjoy their own private cocooned experience.