We’re profiling some of Australia’s biggest content creators to see what makes them tick. This month we spoke to Naysy!
When did you first start out making online content?
I started Twitch streaming around November 2015 and have been doing it seriously since November 2016.
What got you into content creating in the first place?
I got into creating content because of work. I was working as a marketing coordinator at a mobile games company and starting researching YouTube and Twitch as a way to promote our games. I didn’t know what Twitch was before this, and instantly fell in love and wanted to give it a go.
How has the scene changed since you first started?
There are definitely more content creators from Australia and New Zealand on Twitch now. When I started out it was hard to find other people locally, now there’s a massive, amazing community all eager to support each other. A lot of people are becoming more aware of Twitch and gaming so there’s more opportunities and it’s becoming more well known. I think it’s still a green industry but there’s so much potential with Twitch streaming and I’m excited to see where it goes.
What do you think is the best part about being a content creator?
The best part is the community. I get to hang out with my community of viewers every night and play games together. It’s great to get to know people from all around the world and have a shared passion for gaming. I also love the creativity of creating content and finding new ways to make my stream interactive and fun. Usually the sillier the better, which makes coming up with ideas really fun.
How many hours a day do you devote to producing videos/streaming content?
I stream about four-five hours, six days a week. There’s plenty that goes on behind the scenes as well, so some days it can be a lot more. Often emailing, creating social content or just chatting to your community can take up a lot of time. A lot of people don’t perceive Twitch streaming as a ‘job’, but like all things it takes a lot of time and dedication to run a Twitch channel as you’re essentially running a business.
Do you think Australia is behind in comparison with the rest of the world when it comes to recognising streaming/content creation as a viable career?
I think content creation is becoming more recognisable as a career, especially with younger audiences. We’re seeing music and sport celebrities jumping on board as well, which helps. We’re definitely behind technology-wise, which has been holding us back in content creation and esports. We’re slowly catching up thanks to the NBN but we’ve still got a long way to go. I now have NBN but before that I used mobile phone internet so I was able to stream, which was really expensive and unreliable.
What is some advice you’d give to anyone who would want to take up a career as a streamer or a content creator?
It sounds clichéd, but have fun. If you’re having fun, so will your audience. If you get caught up in numbers and money you’re going to have a bad time. I believe in quality over quantity. This is especially important if you’re balancing a full-time job. Keeping to a schedule will also help let your viewers know when you’re live.
What’s the best thing to have come out of your career as a content creator (overseas trips, sponsorship, meeting people, etc)?
Being able to travel with sponsors has been pretty amazing, but being able to hang out with the community at the events makes it even more special. I’ve made many great friendships with people in the community and it makes the journey all that more fun.
If you weren’t doing this as a career, what do you think you would be doing?
I would be working in game development marketing as that’s what I did my degree in and where I have experience. Luckily game dev marketing and content creation lend to each other very well, so content creation can provide plenty of future career options.