Well, if you listen to the makers of the giant Humvee military vehicle, AM General, that’s the case. They’re suing Activision, claiming that the Call of Duty series has made billions due to the inclusion of their big baby.
AM General’s thrust seriously indicates that they believe that the Humvee’s presence is why the series, which began back in 2003, has been so successful. Like 250 million units sold worldwide successful. The carmaker claims that the series’ success came “only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games.”
Anyway, as Automotive News reports it, AM General filed their complaint earlier this week in U.S. District Court in Manhattan. It accuses Activision of taking advantage of both its goodwill and reputation in its use of both the Humvee and HMMWV (short for “High Mobility Multipurpose Wheeled Vehicles”) marques, with their prominence in not only the CoD games, but also licensed merch such as toys and books.
We guess times are tough in the oversized military vehicle sector.
Meanwhile, the Humvee-free Call of Duty: WWII is available now.