EA Sports’ enduring FIFA series is set to have one more release, before the soccer franchise undergoes a change of name to EA Sports FC.
This year’s FIFA – which we assume will be called FIFA 23 – is promised to be the “most expansive FIFA ever” and will include World Cup content, before we’ll learn more about the new era in July, 2023.
Rumours have been circling for a while that this year would mark the end of FIFA, at least by name, and confirmation came via a message from Cam Weber, who bears the somewhat convoluted title “EVP, Group GM EA Sports & Racing”.
After thanking the FIFA community for helping to make FIFA what it is today, Weber promised, “Alongside our 300-plus license partners across the sport, we’re ready to take global football experiences to new heights, on behalf of all football fans around the world.”
We’re promised that EA Sports FC will deliver all the stuff that we love about the game as it stands: “All the same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and more to come.”
However, losing the FIFA license – which expires at the end of 2022 – brings the promise of more scope to involve new partners for an even more rounded soccer experience.
The soccer world seems to be behind the bold move, with a bunch of partner quotes released offering support for EA Sports FC.
“EA Sports represents the pinnacle of interactive football experiences today and for the future, and we’re honoured to continue working with them, as we have for more than 20 years. We are committed to partnering with EA Sports FC to provide an innovative and authentic experience and to grow the love of football together, around the world and for years to come.” – Javier Tebas, President of LaLiga
“EA Sports is a long-term and valued partner of the Premier League, and we look forward to continuing to work together in the new era of EA Sports FC.” – Richard Masters, Premier League Chief Executive.
“We have an outstanding partnership with EA. EA Sports is an established and valuable part of the football world, and we’re excited about everything that is to come as a result of our innovative partnership. We look forward to seeing Bundesliga and Bundesliga 2 incorporated into EA Sports FC.” – Bundesliga CEO Donata Hopfen
“With a shared commitment to serve football fans around the world, we look forward to our continued partnership with EA Sports FC to provide players with authentic in-game experiences featuring the club competitions they love.” – Guy-Laurent Epstein, Director of Marketing, UEFA
“Connecting football fans to their favorite clubs, players, competitions, and fellow fans through digital experiences is paramount to the future of football fandom, and we are delighted to partner with EA Sports FC to provide these immersive experiences to fans across the world” – Juan Emilio Roa, Marketing and Commercial Director, CONMEBOL.
“We are excited to continue and expand our long partnership with EA Sports as we serve athletes at the intersection of sport, gaming, and culture. Our partnership with EA Sports FC will authentically grow the ways our communities can play and engage with sport.” – DJ van Hameren, EVP & CMO, NIKE Inc.