Some old memes don’t go away, they just simmer for a while before reappearing – like the ‘Rickroll’ with the new Marvel’s Guardians of the Galaxy game.

It all happens via a new promotional vid featuring the man himself,. Rick Astley, and that inescapable slice of ’80s SAW soul Never Gonna Give You Up. You can watch it down this very page a bit.

Said Astley of his involvement: “For years I’ve been biding my time, patiently waiting for the perfect moment to take back ownership of the Rickroll. When I found out Never Gonna Give You Up was in Marvel’s Guardians of the Galaxy, it was clear this was the opportunity I had been waiting for! In all seriousness though, I’m genuinely excited to be part of the game’s soundtrack, to feature alongside so many wonderful songs that defined a decade and have personally influenced my youth and musical career. With the game’s music focused on the ‘80s, I expect many gamers, particularly the younger ones, will be hearing some of the featured tracks for the first time. I hope these songs bring players the same joy and inspiration they gave me, and spur them on while they’re saving the Galaxy!”

Marvel’s Guardians of the Galaxy is available now on PS5, Xbox and PS4.

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