Kingston’s gaming division, HyperX, has partnered with AFL team Sydney Swans as the official headset sponsor. 

HyperX will become the country’s first gaming company to partner with an AFL team directly, as opposed to partnering with their esports affiliate.

The gaming peripheral company will provide the Sydney Swans with headsets for use in the coach’s box and on the bench, to be able to have a chat amongst themselves during the game.

“We’re excited to be the first gaming accessories company to partner with an AFL team,” said Susan Yang, Marketing Director (APAC Region), HyperX in a press release. “Traditional sports like AFL have a long history and solid support from enthusiastic fans, and as esports is catching up quickly, we do see the trend of both sports converging and growing together. The HyperX tagline is ‘We’re All Gamers’, and we look forward to spreading the fun of games to fans across fields. Whether you are a gamer or a professional athlete, you are part of the HyperX family.”

It’ll be interesting to see Swans sitting on the bench in footy shorts with HyperX headsets on their noggins. Well, if this is where the future is going…

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