Samsung’s new S95B OLED 4K Smart TV combines QLED’s quantum dot technology and OLED’s self-lit pixels for a truly spectacular fusion of colour and contrast.

OLED has long been the flagship of 4K HDR TVs in terms of picture quality, utilising individual self-illuminating pixels that eliminate the need for a backlighting source. The result is incredible contrast, inky blacks and vivid life-like colours.

Samsung’s first quantum dot OLED 4K smart TV, the S95B, has a staggering 8.3 million of these self-lit pixels that work in conjunction with 4K AI processing to deliver virtually limitless contrast. Add the quantum dots – nanocrystals that improve brightness and colour gamut – used in QLED panels and you get the best of both worlds in a hybrid display.

Along with quantum dots, the difference here to traditional OLED TVs is that each pixel has three sub-pixels – red, green and blue – to optimise brightness. As there are no white sub-pixels to compromise colour reproduction, RGB creates a more vibrant image overall, particularly when viewing HDR content.

Samsung S95B OLED 4K Smart TV

High Dynamic Range is further enhanced by Quantum HDR10+, which, like Dolby Vision, renders an even more detailed picture by using dynamic metadata – scene-by-scene image optimisation – to add extra pop to colours and contrast on supported content.

“…you get the best of both worlds in a hybrid display.”

OLED TVs are also renowned for their wide viewing angles, maintaining consistent contrast, colour and detail regardless of where the viewer is sitting in relation to the TV. The S95B’s viewing angle is ultra-wide, so even those perched on the periphery will still enjoy a prime position.

On the audio front, the S95B features 40W 2.0. two channel sound, with in-built up-firing speakers and True Dolby Atmos support for an immersive 3D soundscape that belies the TV’s laser-slim design. It also has the capability to transmit the Dolby Atmos signal wirelessly to a compatible Samsung soundbar – a world first!

The audio is highly directional and will follow objects on screen, with voice tracking and an adaptive voice amplifier to ensure you never miss a word of dialogue, even in a noisy room.

Samsung S95B OLED 4K Smart TV

All the features and functionality of Samsung’s Neo QLED range is included here. Intelligent mode uses smart sensors to auto fine tune picture and sound in tandem with the adaptive picture mode that optimises brightness to suit a room’s light levels. Samsung’s QLED and Neo QLED TVs have always delivered a stunning image in brightly lit rooms, and now with the boosted contrast and true blacks of OLED, the quality is even more amazing. And there’s an Eye Comfort mode that cleverly detects local sunrise and sunset times, adjusting colour temperature and brightness levels for a picture that’s always easy on the peepers.

Smart connectivity includes Google Assistant, Alexa and AirPlay2 support, as well as wireless screen mirroring from compatible devices, while multiview allows you to watch what’s on your smartphone screen simultaneously – useful for checking live sports scores and stats. Bluetooth connectivity facilitates smart home ecosystem integration and voice control with compatible devices.

Available in 55” and 65” screen sizes, the S95B really is the complete package when it comes to 4K Smart TVs and represents a quantum leap forward for OLED technology. Movie buffs and gamers take note – this is the TV you need.

The Samsung S95B is available August 29 at JB Hi-Fi. Pre-order now.

The S95B takes gaming to the next level with the Real Game Enhancer, 4K 144Hz and high bandwidth HDMI 2.1 support (with compatible consoles), keeping graphics consistently clear and fast-moving action smooth even at high velocity speeds. And in another Samsung first, AMD Premium Pro tech syncs the frame rate of the TV with the graphics-processing unit (GPU) to prevent screen tearing and stuttering.
The field of play can be expanded using Ultrawide Game View, which offers flexible aspect ratios of 32:9 and 21:9, and gamers also have convenient control with Game Bar providing quick navigation of settings like the TV’s variable refresh rate and other features designed to enhance play.


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