A compact, user-friendly 20.1 megapixel camera designed for vloggers and content creators who want to shoot-and-share with simplicity and panache, the Sony ZV-1 is a pocket-sized recording studio.

Whether you’re an amateur vlogger/YouTuber with creative vision or a seasoned pro with thousands of followers, the Sony ZV-1 captures high quality, professional video that will boost your online profile. It’s especially suited to the novice, with shortcut buttons and automatic settings and functions eliminating the need to venture down a rabbit hole of confusing videography jargon.

The ZV-1 is very intuitive, with incredible hybrid autofocus/bokeh features to create that professional-looking background blur, image stabilisation to eliminate the shaky-cam effect when shooting on the move, fast and precise focus transitions from face to background, and a built-in ND filter to keep the action smooth in bright conditions.

And there’s no longer a need to worry about subjects being in focus (a bane of vloggers) – the ZV-1’s autofocus targets the face and eyes, and should you wish to shift the focus elsewhere within the frame, simply touch the area on the screen and the camera will do the rest.

The combination of a wide aperture ZEISS 24-70mm lens with Sony’s proprietary 1.0-type Exmor CMOS image sensor (bigger than those in the average smartphone) and BIONZ X processor captures superb video that will also stand out in thumbnails and social feeds, while automatic exposure tracks faces and keeps them well lit, with natural and healthy skin tones and an optional Soft Skin Effect tool for a smoother look. The articulating LCD touchscreen can be flipped out to the side at 180-degrees for precise framing and viewing video as it’s shot.

Two custom buttons take the guesswork out of bokeh effects (goodbye fiddly manual adjusting) and product reviews. Enabling the Product Showcase function will switch the camera to the optimal settings for reviews, widening the angle of view and instantly focusing on the product, not the reviewer’s face – influencers take note.

There are a suite of effects-related functions to give videos an even more creative edge, which will also prove invaluable to fledgling filmmakers.

Picture Effects and Creative Styles invite experimentation with monochrome and miniatures, or capture the action with Super Slow Motion Video (up to 40x slower than real time) for that artistic flourish. Moreover, 4K HDR video support with 1.7x pixel resampling lets you further experiment with colour grading via dedicated gamma controls and picture profile settings to establish a signature style.

Audio options include a built-in directional three-capsule microphone for clear voice recording even in a noisy crowd, plus a jack and MI Shoe to connect an external mic. The ZV-1 also comes with a windscreen for premium sound recording during outdoor shoots. The ZV-1’s seamless connectivity is one of the best perks for vloggers who want to shoot-and-share. When used in tandem with the free Imaging Edge Mobile app (for iOS and Android), you can quickly edit and upload images to social feeds, anytime, anywhere.

Whether you’re looking to add some professional sheen to a vlog or product review, or are simply on the lookout for an intuitive 4K video camera that will do most of the work for you, Sony’s ZV-1 delivers on both counts, and then some.

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– Low light performance – adjusts the video according to available light conditions.
– Image stabilisation – eliminates the shaky-cam effect when shooting on the move
– HD and 4K resolutions – for vivid colours and strong contrast levels
– Flip screen – for perfectly framed selfies and talking heads
– Built-in microphone – plus the option to connect an external one
– Wireless connectivity – for fast transfer of video to other devices and social feeds
– Lightweight and compact – take it anywhere and never miss a moment