The amount of visual and video content that we consume daily is growing at an amazing rate. There is a video for everything; tutorials, podcasts, unboxing and reaction videos are just the tip of the iceberg of some of the most popular genres on YouTube now, but the sky is the limit when it comes to demand for content.

And not just that, there is some serious money to be made; whether you’re planning on making the next Academy Award-winning film or becoming a million-dollar YouTube streamer, if you can think of an idea there’s a market for you.

WHERE TO START?

Grab a camera, get out there and start filming – challenge what you know about videography, follow your creative instincts and start making something that you love, everything else will follow.

– Learn how to use your camera – read the manual, play with all the settings.
– Look for natural light.
– Film anything that looks interesting to you – you can never have enough footage.
– Watch tutorials for techniques you don’t understand – there is a plethora of information online to learn.

5 TIPS FOR PROFESSIONAL VIDEO

1 Use your light
Good light is something you absolutely can’t add in post-production – good lighting can make or break your project. If you are filming outside, the sun is your best friend and can’t be replicated. Likewise, the hour just after sunrise and just before sundown is suitably known as the “Golden Hour” and makes for the best shots.

2 Avoid the shake
Nothing can ruin a shot like handheld shake – unless of course that’s the intention. Most cameras have great stabilisation features, but you can also get smooth transitions and moving shots with a gimbal too.

3 Understanding the rule of thirds
The rule of thirds is a guide moreso, and can be bent and broken for dramatic effect, but when starting out it is important to follow it as much as possible.

rule of thirds

4 Clean backgrounds
Having a noisy or messy background can be really distracting and take away from your subject matter. When setting up your framing, take a test photo and scrutinise everything in frame. As Marie Kondo would say, “Does it bring you joy?” If the answer is no, remove from frame.

5 Editing
A solid editing plan can make or break a film. Thinking about cohesive colour grading, simple transitions, B-roll execution and audio queues should be prioritised in post-production.

WHAT CONTENT CREATOR ARE YOU?

Vlogger
Thinking of finally putting all your thoughts on to video? Jumping on online trends? Is YouTube streaming your idea of fun? Then you are a vlogger and you’re part of the fastest growing content creation market – whether it be streaming on Twitch; short form videos on monster platform TikTok, or longer form videos on Instagram’s IGTV, there is a place somewhere on the internet for your content.

Joby Gorillapod Mobile VLOG Kit

Joby Gorillapod Mobile VLOG Kit

Joby Wavo Mobile Microphone

Joby Wavo Mobile Microphone

DJI OM 4 (Osmo Mobile 4)

DJI OM 4 (Osmo Mobile 4)

Pro
Looking to create something to stand the test of time, from music videos to cinematic masterpieces? Then you are a Pro.
Before you even start to think about cutting all your footage together and editing, you’ll need to deck yourself out with the right tools.

Sony Alpha A7 III

Sony Alpha A7 III

DJI Ronin-SC Mirrorless Camera Gimbal Pro Combo

DJI Ronin-SC Mirrorless Camera Gimbal Pro Combo

Calling all vloggers

Influencer VLOG Starter Kit
Going to call it now and say there will be one of these under every Christmas tree this year – an all-in-one starter kit for vloggers of every level. Includes a monopod/tripod and adjustable light.

VLOG Starter Kit

Influencer Microphone Boom Desk Kit
Looking to add a professional touch to you microphone? The Boom Desk Kit attaches straight to your desk, is adjustable and comes with a pop filter.

Influencer Microphone Boom Desk Kit

Influencer 14″ Ring Light Tripod Kit
The ultimate stand to kick off your vlogging career. You can attach multiple phones (to stream live to multiple apps), your microphone, and DSLR/mirrorless camera. Ever wondered how every vlogger has perfect lighting? They all run LED ring lights in front of their device.

Influencer 14" Ring Light Tripod Kit

LIGHTS AND SOUNDS

The peripheral equipment you use can make a huge difference to your project, and doesn’t have to break the bank.

GOOD: Joby Wavo
Dual-wielding as a microphone for your mobile phone or pro camera, this compact, entry-level microphone is for anyone wanting to get rid of the internal mics on their device.

Joby Wavo

BETTER: Rode VideoMic Pro
A broadcast quality microphone you could use for vlogging, video podcasts, vox-pops and interviewing.

Rode VideoMic Pro

BEST: Rode VideoMic Pro+
The best on-camera microphone in the market, packing rechargeable, audio levelling software and pass through filters for high quality audio – perfect for capturing live music performances, documentaries and film.

Rode VideoMic Pro+

ON THE GROUND OR IN THE SKY?

Drones

Don’t let pesky gravity control your creative dreams, take to the skies to add an extra dimension of videography.

GOOD: DJI Mavic Mini
The littlest member of the DJI family, the Mini is a perfect starting point if you’re dipping your toes in the air. Ultralight and compact with 30-minute flight time, this little guy will get you taking epic aerial shots in no time.

DJI Mavic Mini

BETTER: DJI Mavic Air 2 4K Drone
The DJI middle child, the quiet overachiever – stronger and faster than the Mini, the Air 2 boasts 48MP images (more than most DSLR cameras) and 4K video.

DJI Mavic Air 2 4K Drone

BEST: DJI Mavic 2 Pro 4K Drone
You won’t find a feature that this drone doesn’t have – the Hasselblad camera built in and no other features would alone be impressive. The colour profile of the drone will give you the blackest blacks, richer highlights and perfect colour tones – a videographer’s dream.

BEST: DJI Mavic 2 Pro 4K Drone

Cameras

Whether you are creating home movies, vlogs or planning on taking on Hollywood’s biggest and best, there is a camera built for exactly what you need.

BETTER:
Panasonic Lumix G100V
Ultimate vlogging companion – comes with an ultra-wide 12-32mm lens (so you can fit more in the frame) and a tripod grip. Has advanced audio tracking and a really cool slow-motion and colour grading feature, which is great for getting all the B-Roll footage for your project.

Panasonic Lumix G100V

Canon EOS M50
A great travel companion, the M50 is compact but powerful with 4K video and dual pixel auto focus, built to share instantly to your social media or streaming platforms and also takes lovely photographs, too.

Canon EOS M50

Panasonic Lumix GH5
Panasonic’s entry into the ever-growing mirrorless camera market, this one sets itself apart from the rest with its splash/dust/freezeproof design, meaning you can start making content anywhere. If you can handle the conditions, so can this camera.

Panasonic Lumix GH5

Sony ZV-1
Sony has been building a legion of videography fans over the last few years, leading the market in casual and professional consumption video. Their latest entry into the vlogger/content market has all the image stabilisation and Zeiss lenses you expect from a Sony body. They’ve also added directional internal microphones and wind screening for outdoor shooting, and incredible hybrid autofocus/bokeh features to give you that professional looking background blur.

Sony ZV-1

BEST:
Canon EOS R5
Canon’s mirrorless monster – the world’s first 8K video has too many features to list; insane image stabilisation; eye and animal tracking auto focus for those harder to track subjects, and a 20fps/45MP sensor. The best of the best.

Canon EOS R5

Sony Alpha 7S III
The Sony Alpha series is the most reliable mirrorless range in the market, perfect for photographers, videographers and those who do both. Sony has been chipping away at carving out a new range, the S Series, and the resulting A7S III is the camera dreams are made of. What stands out most though is its powerful low light performance. Planning on making the next Blair Witch Project? This one’s for you.

Sony Alpha 7S III