Sony brings Cognitive Intelligence, Google TV and more to its 2022 range of Bravia XR TVs.

TVs just got a whole lot smarter, with Sony introducing world-first Cognitive Intelligence tech to the Bravia XR range this year – one of several award-winning innovations.

If you think this sounds like some kind of Skynet scenario, fear not; Sony’s revolutionary Cognitive Processor XR is designed to analyse content and then recreate it the way the human eye and ear would see and hear it in the real world, bringing a new level of realism to your viewing.

It works by detecting where we tend to focus on a picture the most (eg. a main character) and then cross analyses each picture element – including this focal point – to create a greater sense of depth and real world authenticity. This also applies to audio tracking to deliver a more immersive 3D soundscape.

This boost in image quality means movies and TV shows have never looked so good, and there is no shortage of content choice with Bravia Core Streaming included on the 2022 models, giving you access to the latest blockbusters and classic favourites from the Sony catalogue in up to 4K UHD quality.

Pure Stream provides an additional image boost by streaming a wide range of content at up to 80Mbps (conventional streaming is 15-25Mbps), bringing 4K Blu-ray picture quality to streamed content, while the IMAX Enhanced option offers an expanded aspect ratio (on selected titles) for more immersion.

Using Bravia Core calibrated mode, content will be auto adjusted to the optimal picture settings. You can also delve deeper behind the scenes with Studio Access providing interviews and other bonus content. And it gets even better – you can enjoy up to two years of unlimited Bravia Core streaming and select up to 10 movies to redeem from the extensive range on offer.

But wait, there’s more! Sony’s new Bravia XRs utilise the smart Google TV system for even greater content selection from over 700,000 movies and TV shows available on the platform. Moreover, it will curate content into topics and genres for easy access and provide personal recommendations.

And you won’t need to lift a finger – simply ask Google to find a specific title or browse genres. You can also create a kids profile for family content, set parental controls and limit screen time.

Google TV can also control connected smart home devices, and includes built-in Chromecast and Apple Airplay support.

Sony Bravia XR A95K

The 2022 TV range has also been designed with gamers in mind and is the perfect match for a PlayStation 5 console, supporting HDMI 2.1, 4K/120fps and 120Hz for smooth and responsive play. Auto HDR tone mapping selects the best HDR setting for your TV type, bringing finer detail to bright and dark areas, and an Auto Genre feature detects whether the PS5 is running a game or a movie and shifts modes accordingly for the best results.

Sony has also unveiled its QD-OLED TV with the Bravia XR A95K, which combines pure RGB-OLED with quantum dots for up to 200% more colour than conventional TVs. This is an upgrade from White-OLED, adding more colour volume in bright scenes.

Mini LED is also on the menu with the BRAVIA XR X95K incorporating XR Backlight Master Drive, a unique backlighting system controlled by Sony’s local dimming algorithm for unprecedented dynamic range with remarkable OLED-quality blacks, contrast and brightness.

Boasting next-gen intelligent processing for consistently dazzling image quality, a plethora of content options and the convenience of the Google ecosystem, Sony’s 2022 Bravia XR series is poised to take smart TVs to a whole new level.

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