For a number of years, the concept of the traditional television has been evolving to become standalone art pieces in the home. The Samsung class of 2020 is straight out of Ex Machina.

While the humble television has undergone countless design and technological advancements since its introduction in homes in the 1950s, its purpose has remained unchanged – the provision of home entertainment. The TV has long been the focal point around which a room is arranged, and from a stylistic standpoint, a necessary evil.

Now that contemporary televisions have exponentially increased in size (have you seen how big an 85-inch screen is in-store? It’s mind-blowing!), that necessary evil for some consumers with an eye for design has become a huge black hole hung on the wall. Over a number of years, Samsung has been working on a solution to that problem with a modern lifestyle range. Now, in 2020, the new Frame and Serif series are blending form with functionality, and turning heads.

The Frame

The Frame

The Frame is an inspired idea. With the simple press of a button, you can transform the television into a work of art. Fitting practically flush to the wall, the TV comes complete with 20 built-in works of art. Want to personalise it more? Utilise the SmartThings app to upload your own artwork or photos. And if you have a penchant for global works of art to display on your Frame, artwork can be accessed for a fee from galleries across the world. Customisable magnetic frames snap on or off to fit in with any décor.

Art Mode is activated when you turn the TV off and features a built-in light sensor that adjusts to changing light to give the best representation of the art on the screen. The Frame also has an energy efficient motion sensor that will kick the Art Mode in when it detects movement.

Utilising Samsung’s QLED technology with built-in HDR, the 4K Smart TV produces accurate and vibrant colour representation. An efficient operating system offers a full suite of streaming channels, YouTube and online access. The Frame is also supported by Samsung’s own virtual assistant, Bixby, as well as third-party voice assistants, Google Assistant and Alexa. The unobtrusive all-in-one clear cable that carries power and data means you won’t need to get a sparky around to wire it in.

If you have an eye for design, a love of art, or like the concept of having both artwork and a 4K television in the same space, you’ve probably found the perfect product. The Frame comes in five sizes: 32”, 43”, a JB Hi-Fi exclusive 50” model, a 55” and 65”.

View The Frame range at JB Hi-Fi.

“If you have an eye for design, a love of art, or like the concept of having both artwork and a 4K television in the same space, you’ve probably found the perfect product.”

The Serif

The Serif

Ronan and Erwan Bourouellec are celebrated Parisian designers who contributed their collective creative prowess to designing Samsung’s Serif, a name derived from the profile view of the television that resembles an ‘I’ in the serif font. The elegant Serif will fit into any living space – conventional or non-conventional – either perched on four legs, transforming it into a furniture centrepiece, or sans legs on the kitchen bench or traditional TV unit. Thanks to a magnetic backing discreetly masking all the ugly ports located on the rear of televisions, the Serif can be displayed in a full 360 degrees.

As a television it incorporates Samsung’s compelling QLED 4K technology with HDR, delivering bold and bright colours. A solid range of Smart TV apps cover all the usual suspects and are supported by Bixby voice control, Google Assistant and Alexa, and can be seamlessly linked to an existing smart home ecosystem.

A real neat feature when the TV isn’t required is the Ambient Mode. Not only can it display art or photos, it can also incorporate and match a room’s décor. In-built Near Field Communication means you can connect your smart device to play music through perfectly adequate speakers.

One for the art-centric? Possibly, but for any home that doesn’t need or require the television to be a focal point in the room, Serif bridges design and practicality with aplomb. The Serif comes in two sizes: 43” and 55”.

Admire The Serif range at JB Hi-Fi.

Box Builders

Buying a new TV always comes with a post-delivery conundrum: how to get rid of the mountain of packaging surrounding it. Those clever bods at Samsung have come up with a cunning plan for the Serif and Frame boxes. All you need to do is scan a QR code on the side of the box and you’ll be presented with a myriad of clever self-build options with the cardboard. Shelves, a magazine rack, and even a cat’s house are all options. What a great and practical incentive!

Visual art