“A kid on the ‘gram said he used to be a fan, but this sh-t ain’t heavy metal,” Bring Me The Horizon frontman Oliver Sykes sings, proactively jumping on the reaction he’s expecting upon the release of new album amo – and it very much sums up this record.
Sykes promised a “weirder and darker” sound from the group, and while they have delivered on that, their fifth studio album is also a lot more. The Sheffield four-piece have traded many of the brutal breakdowns and pig squeals that long-time fans loved for autotune and synths, in an album that truly can’t be categorised into a genre. If you think you know what to expect, you’re wrong. If you think that this means the album is bad… think again.
There are heavier, more familiar moments in lead singles wonderful life and MANTRA; sugar honey ice & tea is built to be played for packed stadiums; why you gotta kick me when i’m down? and fresh bruises would be more suited to raves than mosh pits; hip hop legend Rahzel appears on heavy metal in a surprising collaboration, and futuristic-electronic-pop star Grimes shows up on the futuristic-electronic-pop track nihilist blues.
Fortune tends to favour the brave, and BMTH certainly believe so.
amo is out Jan 25 via Sony.