Not content with dropping one cool new slice of poppy goodness, Brisbane’s Sheppard plan to deliver a new song every month for a year.

That new track? Don’t Believe in Love. It’s the first fruit of the planned year-long project, and it goes a lot like this:

Don’t Believe in Love is an ‘anti-love song’. We’ve all been in that dark place where we feel like love is not made for us,” said George Sheppard. “When it doesn’t go right, love can hurt us like nothing else can, and this song is about those times where it just feels easier to build up those walls and never let love in rather than risk being hurt again.”

The series of monthly releases are building up to something – yes, as you may have guessed, we can look forward to a new Sheppard album later this year.

“Our forthcoming album isn’t necessarily a concept album”, George says, “but there’s definitely a cohesive theme running throughout the songs and a linear narrative that I hope people are able to piece together as the year goes on and the album grows. It’s an ambitious goal, but it will be a fun challenge for us and give our fans the opportunity to look forward to a new Sheppard track every month!”

OK, so listen out for more new Sheppard next month!

Sheppard at JB Hi-Fi.