Aussie lovers of all things creative, it’s time to pop the champers: SXSW, the most iconic festival in the world, has decided to expand out of North America for the first time in its 36-year history. And it’s chosen Sydney!

Having been held in Austin, Texas since its inception in 1987, SXSW (pronounced “South by Southwest”, or if you’re super familiar, just “South-by”) is no longer a purely music-related event (as it was when it first began). It has expanded enormously in the last several years to incorporate (and celebrate!) creativity on the screen, in gaming, in tech, and in all other forms of innovation.

Now, the seminal fest (which has previously hosted speakers as diverse as Barack Obama, Jordan Peele, Dave Grohl, Taika Waititi, Steven Spielberg, Lady Gaga, Esther Perel, Prince, Michelle Yeoh, Billie Eilish, Melinda Gates, Elizabeth Warren and Snoop Dogg) has chosen its official Asia-Pacific partner in ruby of the east coast, Sydney. And it’s all gonna go down in October next year!

The Co-Founder of SXSW Austin, Roland Swenson, attests that “Sydney is the ideal city to serve as a home for the cross-collaboration that exists within the many industries we bring together,” while the new CEO of SXSW Sydney says the city “will play host to more than 1,000 experiences across the city, encompassing keynote speakers, inspiring panels and summits, product demonstrations, artists performances, screenings, live gaming sessions and a myriad of networking events and parties.”

Details on all those mega-exciting events are due to drop shortly, but until then, keep your peepers peeled and stuck to the SXSW Sydney site, twitter, Insta and/or Facebook.

Watch an unknown Mumford and Sons play their famous single before it was famous, at SXSW 2009!


View this post on Instagram


A post shared by sxswsydney (@sxswsydney)

Watch the top 12 performances of Glastonbury ’22 (either joyously or jealously)