Prog back in fashion? That might be going a bit too far, but Brit outfit Syd Arthur reckon that mainstream audiences are certainly becoming more attuned to their psych rock sounds.
The Kent four-piece – whose fans include the Modfather himself Paul Weller – are readying the release of their fourth studio album, Apricity, which was recorded at Jonathan Wilson’s in-demand studio in Echo Park, Los Angeles.
According to the band, the new record points forward to a new world of sonic development. “It’s been said of us that we’re a band out of time,” says keyboardist Raven Bush. “But we never felt that, though that was our initial struggle – trying to get interest because what we were doing wasn’t part of the mainstream.”
However, the success of like-minded contemporaries like Tame Impala and Temples has helped change that perception.
“It does feel that the mainstream has moved in our direction,” acknowledges frontman Liam Magill. “People got fed up with boring indie. We just followed our instinct and felt this was the most forward-looking, current thing. But entirely naturally we have been adjusting, honing the tunes so we’re not just seen as being a jam band.”
Sun Rays is latest track to be released from Apricity. Check out the video below.