The Weeknd has unveiled another fashion tie-in, this time with H&M, as he gears up for the release of his new album Starboy.

The pop superstar, who had previously announced a partnership with Puma, revealed on his Twitter page that he will be the new face of the global fashion chain’s spring men’s line, which will be launched in March next year. Details are sketchy at this stage, but it’s believed the collection will include items specially selected by the Weeknd.

2017 is shaping up to be a busy year for the Canadian R&B star: as well as the release of a new collection of sneakers and apparel that he has designed for Puma, the Weeknd will also be embarking on an extensive world tour (sadly no news of dates in this part of the world yet).

Before that, of course, there is the release of Starboy, which is due in stores on November 25. With first single – the title track – debuting here at No.1 in the charts, the album is poised to be one of the biggest sellers this Christmas.

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